Many people think that once they launch a website for their business, people will find it.Well, it would be wrong to think that. . In today’s competitive online marketing world, it is very unlikely that someone will land on your page when there are thousands or even millions of website with your same niche, competing for market place. . There are several techniques described below that would increase your site visits.
1. Visually attractive
The first thing a visitor will notice on your website is the design. You need to consider getting a professional design for your website. Sure, you will save money by designing a website yourself or taking help from your nephew who knows a little about web design, but to design a professional website that tatters traffic, you need a professional designer. The little investment will pay off in the long run.
2. Functional website
Your website needs to be functional and easy to navigate. It does you no good if you have an attractive design and all the information about your products and services if no one can find it easily. All your menu , navigation ,, and search bars along with the other functions need to be within the reach of a visitor. Your contact information, shopping cart, and about us pages should be clearly visible, functional and easy to access for a visitor. Make sure your site is responsive and visible in a wide range of devices and operating systems. More importantly it needs to be fast.
If your website is not functional or visually attractive, you’ll have more people leaving your website after they land on it, and you will have less people going through your contents and sharing your contents.
3. Share worthy contents
Contents are the most important element of your website in today’s marketplace. When people are searching for a product or service, they want information. The more information you can present in a simple and absorbable way, the better it is for your website.
It’s important to write good informative content, attractive headings and attractive Meta descriptions for all your pages. (More on “on-page optimization” given below.)
4. Link building
It is also a misconception that if you write good contents for your website, people will naturally link to you. That’s simply not true. To get quality backlinks for your website, you need to think strategically and systematically. Find out what content gets shared the most, create content that is even better, and market your content to the right people.
Three ways to backlink
- Commenting on blogs and forums of a related niche
- Inviting Guest bloggers
- Asking other sites to post your blogs or backlink to you
5. Link internally
Whenever you have the opportunity to send your audience to another website or page that you own, you should do so with internal links. It helps both to, redirect traffic to a different page that is also popular and also helps your SEO, and thus it increases your chances of targeting more audience to your pages.
6. Social media marketing
Social media platforms are huge for marketing your content. Today, millions of people hangout at the most popular social media platforms like Facebook, Twitter, Pinterest, Tumblr, Reddit, Stumbleupon, and so on. These places are excellent for promoting your website, building relationship with your target audience and informing your audience about products and updates of your business. Target these audiences and build relationship with them with links and updates from your website.
7. Paid advertisements
Paid advertisements cost money but they are effective. You could place your ads on business directories or social platforms as well as use Google PPC or Pay Per Click programs to get more exposure of your website. Popular sites like YouTube ,Facebook or Twitter are excellent places for placing your paid advertisements.
8. Offline advertisements
Although online marketing is huge today, you can still target more audience through off line advertisements. There is plenty of scope for advertisements though magazines, local newspapers, radio , TV ads, etc. Also consider posting ads on billboard, flyers, and local community boards to target more audience.
9. Free offers
Free offers always catch attention. Think about what you could give away for free that contains your web address and information so that more people can find you. Freemiers get shared and distributed a lot through friends, and that’s what you need, a viral eBook, or a video that gets shared.
Newsletter is a cost effective way to engage and connect with your audience. It builds relationship and grows awareness among your potential customers about your business and products, keeps them up to date and maintains regular contact with them.
11. Email marketing
Email marketing is an old traditional method that still works. Email marketing can be a powerful tool to attract more visitors if you apply the right email marketing strategies. Maintain a mailing list and send mails to your potential customers with updates from your business on a regular basis. Just make sure not to spam people with your emails or it will have a negative effect on your website.
12. Video marketing
Audiences today tend to have a very short attention span, so marketing with videos are very effective. Videos are very popular form of marketing because it’s entertaining and informative at the same time. Post your videos on your website, on YouTube and also on all social media platforms.
13. On page SEO
Your pages need to be optimized for the search engines. Pay close attention to how your pages are built. If your pages are not SEO friendly, chances are you will never rank high on Google’s or any other major search engine’s result page, including a higher ranking on Alexa. Do your research, visit your competitor’s’ sites and determine what titles, Meta titles, descriptions and keywords you need to use to maximize your benefits.
Most traffic of your website will come from search engines’ results. There will be a smaller number of referral traffics from other sites and some will visit your site from the social media platforms. You will also find some direct traffic that came from other types of advertisements, recommendations of friends, family and by words of mouth.
It’s important that you track all your traffic sources and utilize the methods best suited for your budget and for your specific needs.
We’ll be back with more tips to improve your site traffic, so please visit our blog and check our updates regularly. Want to start a new business? We can show you how. Click here to download our free eBook to Unleash the Entrepreneur in You! Call 303-495-3705 to get in touch with us or Click Here to book a meeting.
We’d love to hear from you, so please post your comments in the comment box below. Also, visit our Facebook page, we’d really appreciate it!