What have you heard about SEO?
Do you know what it stands for? How about the importance of understanding it for your business? If you have a business and a business website you understand the importance of potential clients finding you online. So how do you get the maximum amount of people looking at your website?
That’s exactly where SEO comes in. SEO stands for Search Engine Optimization and this article compiles multiple descriptions of key concepts about SEO from around the web. After reading this you will have a better grasp on what SEO entails and how increasing traffic to your website can maximize profit in response!
“Search Engine Optimization is the process of improving the visibility of a website on organic (“natural” or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms.
Search engine optimization is broken down into two basic areas: on-page, and off-page optimization. On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).”
“In order to have a top ranking website you need to have your SEO tuned for both. On Page SEO deals with how well your website is put together at your URL. Things like work count, keyword density, outbound links, internal links, SSL, caching, site maps and a lot more come into play when looking at the construction of your website. Other tools such as YSlow and Google Page Speed are excellent as well at pointing out things to improve your website structure.
Off Page SEO tools such as Ahrefs, Moz and Google Analytics will allow you to do in-depth link analysis, traffic analysis, backlinking analysis, trust flow and citation flow analysis as well as many other tests to see how the search engines see your web site. All these metrics are extremely important today. And as I mentioned, it is not just about having millions of links going to your site, you need the right links from the right places in a natural manner, not spammy.”
“In simple terms, Alexa Traffic Rank is a rough measure of a website’s popularity, compared with all of the other sites on the internet, taking into account both the number of visitors and the number of pages viewed on each visit.
Alexa collects traffic data on a daily basis from million of users who have installed the Alexa toolbar, and other sources, and then uses a complex mathematical formula on three months’ worth of data to arrive at the ranking for each site.
This can be interpreted as the website’s position in a massive league table based on both visitor numbers and the number of pages viewed by each visitor. The ‘most popular’ site is given a rank of 1, the second ‘most popular’ a rank of 2, and so on down to the millions of websites that receive relatively few visitors.”
Following are points worth remembering:
· The classic SEO approach is to target specific keyword phrases and optimize pages on your site to appear high in the search rankings for them. This is the sensible first step; ensure you are targeting the best keyword phrases by selecting those based on relevance and popularity.
· Put yourself in the place of potential clients and think how they would search for you, rather than what you want to be found for.
· High rankings for specific keyword phrases only will translate into traffic if they are actually searched on…..
· Expanding a site by adding new pages is an effective way to improve ranking and visibility in search engines.”
We hope you enjoyed our article on understanding SEO and the potential it has for your company (if done right). Learn more about your online marketing needs from Impleatur and our weekly blogs.
-The Impleatur Team
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